Our Story

A new generation of sleepwear, playwear and more, for the little loves in your life. From a name mothers know and trust

— Jamie Davis, Vice President


Founded in 1947, by Louis Davis, of L. Davis Textiles Co. Limited, Snugabye adopted the reputation of offering quality and comfortable baby cloth diapers to families around the world.

The Toronto based company grew during the 50’s and 60’s by expanding Snugabye's product lines to include a variety of quality sleepwear collections for babies.

Joined by his sons Michael and Ken Davis, second generation, L. Davis Textiles Co. Limited developed strategic relationships with national retailers, and U.S. based apparel, pharmaceutical, and bedding companies which vaulted the name Snugabye to new heights with the addition of bedding and bath products, underwear, and playwear.

Throughout the 80’s, 90’s and the new millennia, Snugabye co-branded with popular Licenses such as Disney, Sesame Street, and MLB.

Now, together with third generation, Jamie Davis, Snugabye has successfully penetrated other markets around the world.

Premium quality and value combined with style and innovation are the hallmarks of this generational company. Snugabye has always, and will always continue to value a parents trust.

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